ABC HAS HELD DISCUSSIONS ON the use of technology that would disable the fast-forward button on DVRs, according to ABC President of Advertising Sales Mike Shaw, with the primary goal to allow TV commercials to run as intended.
We don't need no stinkin' buttons. This changing of what we "can" to what we "can allow" is all over the internet. We will still be caught napping (money speaks louder than consumers) by the suits I'm afraid, they are relentless.
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